Keeping Your Google Business Profile Fresh: Posts, Photos & Updates That Work

Keeping Your Google Business Profile Fresh: Posts, Photos & Updates That Work

Why freshness matters for your GBP

Think of your Google Business Profile (GBP) like a storefront window. If it’s dusty, outdated, or empty, people walk by without stopping.

Google thinks the same way. Profiles that are regularly updated signal to both search engines and customers that your business is alive, active, and worth visiting.

At MyLocalStart.com, we’ve seen time and again that consistent updates lead to higher rankings, more clicks, and more calls. Here’s how to keep your GBP fresh and thriving.

1. The role of Google posts

Google posts act like mini social updates directly in your profile.

  • What to post: Specials, events, seasonal promotions, new product launches, blog links
  • Frequency: At least once a week (posts expire after 7 days)
  • Format: Use high-quality images, 2–3 sentences of text, and a call-to-action button

2. Adding high-quality photos

Listings with photos get 42% more requests for directions and 35% more clicks to websites.

  • Upload logo and professional cover photo.
  • Add interior, exterior, team, and product shots.
  • Highlight authenticity over stock photos.

3. Video content is underrated

Upload short videos to GBP.

  • Store walkthrough
  • Customer testimonial
  • Product demo

4. Seasonal and event updates

Show community engagement.

  • Local festivals and events
  • Seasonal hours or specials
  • Holiday greetings

Example:

A Brevard café posted about the White Squirrel Festival and saw a 30% jump in GBP engagement that week.

5. Promotions and offers

  • Limited-time discounts
  • Buy one, get one deals
  • Free consultations

6. Keep your information updated

Audit GBP monthly.

  • Correct hours
  • Remove expired promotions
  • Verify phone numbers

7. Encourage customer-generated content

  • Ask customers to upload photos.
  • Thank them publicly.
  • Builds authenticity and engagement.

8. Use insights to see what works

  • Review most-viewed photos.
  • Track posts leading to calls or clicks.
  • Double down on successful strategies.

Why freshness equals higher rankings

Google prioritizes active businesses.

  • Fresh profiles show in Local Pack more often.
  • Updates increase customer trust.
  • Active listings signal reliability.

Real-world example:

We worked with a Waynesville antiques shop that hadn’t posted in over a year. After adding weekly posts and storefront photos, profile views jumped 65% in 90 days, and walk-in traffic surged.

My Local Start can help

We don’t just set up GBPs and walk away — we help you keep them fresh.

  • Weekly post strategies
  • Photo optimization plans
  • Seasonal campaigns

All part of our Forever Free Google Business Profile setup & optimization.

Keep your profile alive

Don’t let your Google listing collect dust.

Claim your free GBP optimization with MyLocalStart.com and keep it fresh, relevant, and ready to win customers.

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