10 SEO Mistakes You Must Avoid in 2023

Do you need help getting your website to appear on the first page of search engines? Are you tired of seeing your competitors outrank you? 

If so, you’re not alone. Many are in the same boat, and I was, too. 

As someone who has been in this search marketing business for over 25 years, I’d lik to propose a simple solution to this problem: Search Engine Optimization (SEO).

SEO helps you improve your website ranking and outrank your competitors. Did you know SEO generates over ten times more traffic than organic social media? That’s a good number!

SEO is to digital marketing as a puzzle piece is to a completed puzzle, and it can be challenging to keep up with the latest trends and best practices. 

As we enter 2023, avoiding common SEO mistakes that can hurt your website’s growth is more important than ever. Let’s look at these mistakes and how you can avoid them.


  1. Keyword Stuffing
  2. Ignoring Mobile Optimization
  3. Neglecting On-Page Optimization
  4. Overlooking local SEO
  5. Ignoring User Experience (UX)
  6. Not Prioritizing Link Building
  7. Neglecting Technical SEO
  8. Over-Optimized Anchor Text
  9. Not Monitoring Performance
  10. Ignoring Social Media

Mistake #1: Keyword Stuffing

    Don’t cram too many keywords into your on-page content. 

    Keyword stuffing was a legitimate way to improve search engine ranking in the past, but now it’s just a spammy tactic harming your website’s ranking. Excessive keyword stuffing on your web pages could be considered spam by search engines, negatively impacting user experience.

    While your website may not necessarily be penalized, such practices can harm your site’s credibility and trustworthiness.

    Everyone starting with SEO thinks keyword stuffing will rank websites higher in search results, but that’s not true. 

    SEO Challenge:

    Search engines are looking for high-quality, relevant content that provides value to users.  Spamming your web page won’t benefit your SEO as you might have thought. 


    Instead of stuffing your content with keywords,

    • Focus on creating high-quality content relevant to your audience and work in your main keyword (money word) and its variations into your content naturally. 
    • Conduct thorough keyword research to identify your industry’s most pertinent and high-traffic keywords.


    Weaving your primary keyword naturally into your web page is essential for improving your SEO ranking and engaging your audience more effectively.

    Mistake #2: Ignoring Mobile Optimization

    In 2023, mobile optimization is no longer an option; it’s a requirement. More and more people are accessing the internet on their mobile devices, so your website must be optimized for mobile users. 

    SEO Challenge: 

    Over 60% of internet traffic comes from mobile devices, and search engines prioritize mobile-friendly sites in their search results. You risk losing potential customers if you don’t optimize your website for mobile devices. 


    Make sure your website is mobile-friendly, responsive, and loads quickly on mobile devices. You can

    • Use a responsive design that automatically adjusts your website’s layout and content to fit the user’s device.
    • Compress images and videos, reduce the number of HTTP requests, and use browser caching.
    • Use mobile-friendly navigation that’s easy to use on small screens. 

    Mistake #3: Neglecting On-Page Optimization

    Neglecting on-page optimization is a common mistake that many website owners make, and it can harm your website’s ranking and visibility. 

    Below are some top on-page optimization elements: 

    1. Primary keyword: Begin by identifying the right keywords for your content. Your target audience uses these terms when searching for information or products related to your niche. Use keyword research tools and analyze your competitors to find the right keyword for your target page.
    2. Title Tags: Title tags are crucial to on-page optimization. They’re the first thing users see in search results, so make them catchy and relevant. Ensure your money keyword is included in the title tag. Keep your tag short and concise.
    3. Meta Descriptions: Meta descriptions concisely summarize your page’s content. By including your primary keyword and an enticing call to action, you can encourage users to click on your listing.

      Google may or may not display your meta description, but if you optimize it effectively to align with your main keyword and search intent, there’s a greater chance it will be shown.
    4. Header Tags: Organize your content using header tags. The H1 tag should be used for your main title, while H2 and H3 tags help break down your content into smaller sections. These tags make your content more readable and help search engines understand its structure.
    5. Content Optimization: Create valuable, high-quality, informative, engaging content. Use your main keyword and related terms throughout the text, but avoid keyword stuffing.

      Also, use images, videos, and other multimedia elements to enhance your content’s appeal.
    6. Internal Linking: Link to relevant pages within your content. Internal linking helps search engines understand the relationships between pages throughout your site. This aids in comprehending main pages, supporting pages, and so on.

    SEO Challenge:

    If you ignore on-page optimization, search engines may not understand the content on your web pages, and your website may not rank well for your target keywords.


    Please ensure you understand the various SEO elements in optimizing content, as mentioned in my list. Then, optimize each element accordingly.


    On-page optimization will improve your chances of ranking higher in search engines and attract more relevant traffic to your website.

    Mistake #4: Overlooking Local SEO

    Local SEO means optimizing your website and online presence for prospects in your neighborhood or locations near you.

    If you have a physical location, local SEO will help you reach potential customers and improve your business sales.

    76% of smartphone users who search for a nearby business visit the business within a day, which means focusing on local SEO will increase your business sales. 

    SEO Challenge: 

    Without local SEO, your business may not appear in top local search results, leading to lost sales, reduced foot traffic, and decreased revenue. Competitors investing in local SEO may attract potential customers who could have been yours.


    Always claim your Google Business Profile listing, use location-based keywords, and get listed on local directories such as Yelp and Yellow Pages. 

    Mistake #5: Ignoring User Experience (UX)

    UX is how easy it is to use a website, and SEO is how easy it is to find it. 

    Google looks for websites that provide a positive user experience, so your website should be easy to navigate, load quickly, and visually appealing. 

    SEO Challenge: 

    Users will likely become frustrated and dissatisfied with your website if it’s not easy to find what they’re looking for, confusing, or does not meet their needs. Poor UX can decrease revenue, as users may visit a competitor’s website offering a better experience.


    Improve your SEO by improving your UX. 

    Here are several key strategies to enhance your web page user experience:

    1. Responsive Design: Ensure your web page is designed to display optimally across various devices, such as desktops, tablets, and smartphones. This makes it accessible and user-friendly for everyone, regardless of their device.
    2. Page Load Time: Optimize your web page load times by compressing images, leveraging browser caching, and minimizing HTTP requests. Faster loading pages result in a more satisfying experience for users and can improve your search engine rankings.
    3. Intuitive Navigation: Make it easy for users to find what they’re looking for by providing a clear, logical navigation structure. Use descriptive labels, organize content in a hierarchical manner, and include a search function for larger websites.
    4. Readability: Use appropriate font sizes, colors, and line spacing to ensure your content is easy to read. Break up large blocks of text with headings, bullet points, or images to make it more scannable.
    5. Visual Hierarchy: Design your web page to guide users’ attention to the most important elements first. Use size, color, contrast, and whitespace strategically to create a visual hierarchy that communicates the priority of content and interactive elements.
    6. Clear Call-to-Action (CTA): Make it easy for users to take the desired action on your web page by using clear and concise CTA buttons. Place them prominently and ensure they stand out from the surrounding content.
    7. Accessibility: Ensure your web page is accessible to users with disabilities by following Web Content Accessibility Guidelines (WCAG) recommendations. This includes using alternative text for images, providing captions for videos, and creating keyboard-navigable interfaces.
    8. Consistent Design: Maintain consistency in visual elements such as colors, fonts, and layout across your website. This creates a cohesive experience and makes your brand more recognizable.
    9. User Feedback: Collect feedback from users through surveys, usability testing, or analytics tools to identify areas of improvement. Continuously iterate and refine your web page based on user feedback to enhance the overall UX.

    Mistake #6: Not Prioritizing Link Building

    Link building is still essential to SEO in 2023. 

    High-quality, relevant backlinks from other websites can help improve your website’s authority and ranking in search results.

    According to Ahrefs, a page with a higher number of backlinks receives more organic traffic from Google. 66.31% of pages have no backlinks (that’s a sign you start prioritizing your backlinks!)

    SEO Challenge: 

    Not prioritizing link building for your website can lead to poor search engine rankings, low website traffic, reduced brand exposure, difficulty building authority, and missed opportunities for collaboration and growth. 

    Without a strong link profile, your website may be less visible to potential customers, making it harder to establish authority in your niche and attract and retain customers.


    Work on link building to improve your website’s authority, visibility, and traffic.

    • To build high-quality links, focus on creating high-quality content that other websites will want to link to and reach out to relevant websites in your industry to request links.
    • Regularly monitor your backlink profile and make sure your website receives high-quality backlinks from reputable sources. 


    Backlinks from reputable sources can help establish your website as a credible and authoritative source in your niche, helping attract and make your site more visible in Google and other search engines..

    Mistake #7: Neglecting Technical SEO

    Technical SEO is the foundation of your website’s SEO efforts. If you are neglecting technical SEO, it means you are missing out on potential traffic and rankings. Some technical SEO elements include optimizing your website’s URL structure, using structured data, auditing your site architecture, ensuring your website is secure with HTTPS, and more.

    SEO Challenge: 

    Neglecting technical SEO can cause a range of problems for your website, such as poor performance, a bad user experience, low search engine rankings, and reduced traffic.


    Conduct technical SEO audits and fix technical issues.

    Identify technical issues on your website that may affect its performance and user experience. You can use tools like Google Search Console, Ahrefs, or SEMrush to conduct the audit. 

    Mistake #8: Over-Optimized Anchor Text

    Anchor text is the clickable text that directs users to another web page. Search engines use anchor text to understand the relevance and context of the linked page.

    SEO Challenge: 

    Over-optimization occurs when you use the same anchor text repeatedly or use exact match or keyword-rich anchor text excessively. This signals to search engines that you are trying to manipulate your rankings, which is against their guidelines.


    Use natural and varied anchor text.

    • Use anchor text that accurately describes the linked page and provides value to the user. 
    • Use variations of anchor text or use different anchor text altogether. For example, if you are linking to a blog post about SEO mistakes, you could use anchor text like “common SEO mistakes,” “mistakes to avoid in SEO,” or simply the blog post’s title. 

    Mistake #9: Not Monitoring Your Website’s Performance

    Monitor your website’s performance; identify new keyword opportunities and address issues that can harm your ranking and traffic.

    SEO Challenge: 

    If you are not monitoring your website’s performance, you will likely face problems such as slow load times, high bounce rates, and decreased traffic. It will negatively impact your search engine rankings and online reputation. 


    • Regularly monitor your website’s performance using tools like Google Analytics and Search Console. Identify any issues affecting your website’s performance and take corrective action. 
    • Optimize your website’s speed and improve the user experience to improve website performance and drive traffic. 


    Regular monitoring will meet your business goals and provide visitors with a positive user experience.

    Mistake #10: Ignoring Social Media

    While social media isn’t a direct ranking factor, it can help drive traffic to your website and increase your online visibility. Be sure to have a strong presence on social media and share your content regularly.

    Bottom Line

    Avoid these ten common SEO mistakes to improve your website’s search engine rankings in 2023. 

    SEO is an ongoing process, so stay up-to-date with the latest trends and algorithms to stay ahead of the competition.

    Take time and optimize your website for search engines and users. I hope that you will see positive results and improve your online visibility quickly.

    Even if you decide to tackle this on your own, we’re always here to lend a helping hand, share some advice, or point you in the right direction. So, don’t hesitate to reach out!

    We know how tough it can be to grow your business, especially when you’ve tried different SEO services and they just didn’t do the trick. Well, why not give us at My Local Start a try?