The Ides of March Came Early This Year for SEO

Et tu, Googulus?  On March 5th, Google rolled out a significant core update for “Helpful Content.” This update and a separate spam update have shaken things up (quite a lot) in the SEO world.  Official core update announcement: Launched alongside …

How to Create a Successful Content Strategy

Creating a successful content strategy is crucial for any business or individual building an online presence. As someone who has worked in the digital marketing industry for years, I can attest that a well-executed content strategy can drive traffic, increase …

SEO: Why It Remains Important Today?

Imagine for a moment that you are the owner of a small business selling artisanal, hand-crafted goods.  You have poured your heart and soul into your products and are confident they have a market.  You have even set up a …