And why small businesses and law firms should care Looking at you, Waynesville business owners. Same for Asheville, Clyde, and all our entrepreneurs across Western North Carolina. You’ve probably noticed AI answers popping up everywhere — on mobile, desktop, and inside apps like Grok, ChatGPT, and Google Gemini. As a searcher? AI makes things easier. […]
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Opinion: AI, Fair Use, Content Scraping Crisis. Innovation or Exploitation?
This one’s not about SEO. I have many thoughts on AI and SEO. With this latest Anthropic settlement, it’s worth documenting my thoughts in this blog (so I can go back and read it again in a few years, if the world hasn’t ended). The AI boom has been huge in our SEO industry. It […]
The Expanding Vocabulary of Search: How AEO, GEO, and LLMO Fit Into Your SEO Strategy
Search has always been changing. The way we search, the platforms we search on, and the search output. And now, the language we use to describe it. For decades, it was about typing queries into a box. We searched on Google, Bing, or DuckDuckGo, scanning lists of blue links for the right result. Then came […]
The Ides of March Came Early This Year for SEO
Et tu, Googulus? On March 5th, Google rolled out a significant core update for “Helpful Content.” This update and a separate spam update have shaken things up (quite a lot) in the SEO world. Official core update announcement: Launched alongside the spam update (which will take about 2 weeks to complete), this March 5th update […]
Building Local Backlinks through Directory Submissions
Imagine you’re in a race. You’ve been training for months, eating healthy, and working on your form. You’re confident you’ll do well, but as you start running, you realize you’re not alone. In fact, there are dozens of other runners beside you, all trying to get to the finish line first. This is precisely what […]
How to Create a Successful Content Strategy
Creating a successful content strategy is crucial for any business or individual building an online presence. As someone who has worked in the digital marketing industry for years, I can attest that a well-executed content strategy can drive traffic, increase engagement, and ultimately lead to greater success. However, developing a content strategy can be difficult, […]
