Whether you are a painter, a musician, or a singer, you would want people to know you and admire your skills in your area. Being an artist isn’t easy, so you feel out of this world when your art reaches people! Local artists in Blue Ridge and nearby areas deserve recognition to encourage their growth and excellence in their skills.
If you are a local artist in Blue Ridge and looking for ways to promote your work, we have brought some fantastic digital marketing ideas for you! These ideas will help you reach a greater audience, and you may get a chance to become well-known if you use these ideas.
Effective Digital Marketing Ideas for Local Artists
We will tell you the top 10 digital marketing ideas for Local Artists living in Blue Ridge that work. These ideas will allow you to showcase your talent to more people and get more recognition in your area.
1. Create Your Website
If you are an artist, we recommend you make your Website and update it with your content regularly. If you want people to know more about you, create a professional website for your art to showcase your work and provide information about upcoming exhibitions and events.
You may add your bio, photos, videos, location, and work on your Website, along with testimonials, so more people will know about your life and career. You can also add a calendar to your Website for upcoming events and encourage people to attend your event.
Google receives over 77,000 searches per second, and one could be yours if your website is good-looking and unique.
Be yourself. Let your personality shine through in your writing. Connect with your audience. Get creative and have some fun.
Introducing the Talented Artist Jo Ridge Kelley
Kelley is a Waynesville-based artist known for her vibrant landscapes and still-life pieces. Her gallery, Jo Ridge Kelley Fine Art, showcases the beautiful paintings of Jo Ridge Kelley. The gallery also features work from other talented artists, and they have a wide range of price points to suit any budget.
2. Use Social Media
We all know the power of social media, aren’t we?
Use social media to promote your art and engage with potential customers. Regularly post updates about your work, including new pieces and upcoming shows, on your Facebook, Twitter, Youtube, or Instagram.
Post aesthetic content and try the ‘Live’ option on social media to engage with your audience more. Add photos and videos of your work or a ‘behind the scene’ of your artwork.
Create short reels and add hashtags to increase your followers. Adding music to your content also attracts more people to your profile. If you are a painter or an artist, you can also sell your art pieces on these platforms and earn money.
Did you know? 72% of digital marketers describe content creation as their most effective SEO tactic to promote their work!
Interestingly, Garret K. Woodward, Arts & Music Editor at Smokey Mountain News, has a very active and solid presence on Social Media. His fan following is over 17k on Instagram, and he actively engages with his fans through social media.
Check his social handles to learn how to promote your work and increase your fan following through social media!
3. Sell Your Art Online
It’s incredible how you can make money staying home. Sell your artwork on online platforms, such as Etsy or Saatchi. Consider selling your art through online marketplaces. These can be a great way to reach a wider audience and make it easy for people to buy your work.
Websites like Etsy and Saatchi help you showcase your work to a broader audience, and you can earn good money through these websites. On these websites, you can sell personalized gifts, home decor, clothing, and jewelry. These are great platforms to support independent artists and help them grow more.
4. Community Participation
Participate in online art communities and forums where you can showcase your work and connect with other artists and potential customers.
Community participation will help you connect with more people, you get a chance to meet and greet more people, and it is a great way to market your skill. You also get inspired and motivated by connecting with similar artists.
When people admire your work in a crowd, you will be more confident and happy about your work, so we highly recommend you become more social and meet new people. Take this as a growth opportunity!
Did you know? Twigs and Leaves Gallery is a charming art gallery located in the heart of Waynesville. The gallery was established in 1984 and has been showcasing the work of local and regional artists ever since.
One of the unique aspects of Twigs and Leaves Gallery is the emphasis on showcasing the work of local artists. Many artists featured at the gallery live and work in the surrounding communities, and their work often reflects the region’s natural beauty and cultural heritage.
Twigs and Leaves Gallery also hosts various special events throughout the year. These events include artist receptions, demonstrations, and workshops, which allow visitors to interact with the artists and learn more about their work.
To join Twigs and Leaves, visit the website and register. Your dream to showcase your art and reach more audiences is just a step away.
5. Offer Limited Edition Work
Let people think, ‘is this a limited edition?’ or ‘if we don’t buy it now, we will regret it later.’
Offer limited edition prints or other products that feature your art, which can be sold online or at exhibitions and events. Create hype about your little edition work through social media; this is a great way to attract more people and foster interest in their minds.
60% of people make reactive purchases because of FOMO (Fear of Missing Out)
Limited edition products tend to grab more attention, and people feel excited about them. If you know the art of tongue, use that to create FOMO in people!
6. Use Digital Tools
We are living in 2022, when everything is digital! Use digital tools to reach a wider audience and let people get to know you more.
Use digital tools like email marketing or social media advertising to reach potential customers and promote your work. Learn to increase your audience using digital marketing tools like Mailchimp, Active Campaign, and Hubspot.
Did you know? On average, email marketing has a 4400% R.O.I. and 95% of companies using marketing automation are taking advantage of email marketing!
You can also run paid ads on your social media, spend your money smartly and watch tutorials before running ads on your online platforms.
Take advantage of SEO as a digital marketing tool to promote your work. Interestingly, local artists spend a lot of money on digital marketing to increase followers and get more traffic on their platforms.
7. Offer Online Courses
Consider offering online art classes or workshops, a great way to engage with customers and build a community around your art.
Kim Campbell Ross offers dance and music classes in Blue Ridge. She is a well-known flatfoot dance instructor who teaches flat-footing, buck dancing, and clogging.
She also provides online educational teaching of the history and music behind dancing. Kim offers private lessons, classes, and workshops. Click here to know more.
This is also an excellent way to make a side income if you charge more for these classes and interact with more people. Free online workshops are also a perfect incentive for people. You may ask your students to share your work with their family and friends.
8. Create Your Brand
Develop a strong brand for your art, and use it consistently across all your digital channels, from your website to your social media posts. This will help customers easily recognize your work and build a loyal following.
Creating your brand also makes your work authentic, and people think you are a celebrity!
Remember to ask people for feedback and share that on your online platform. Always showcase your best work and be prepared to sell yourself to your customers.
Collaborate with other local artists or businesses, such as galleries or shops, to gain exposure and reach a wider audience.
For example, suppose you are a musician. In that case, you may collaborate with a local singer to arrange a concert, or if you are an artist, you may collaborate with other artists to plan an art exhibition in your area.
Collaborating with other artists and businesses is an excellent way to market yourself. You may plan events with them and promote each other’s work to give off a positive image to people.
10. Use High-Quality Content
Make your online platforms as glamorous as you can! Use high-quality photos and videos to showcase your art on your website and social media channels. This can attract customers and give them a sense of what your art is all about.
Online platforms are all about unique and aesthetic images and videos. Use high-quality cameras to capture your work and showcase it with eye-catching filters and texts to make it fun and engaging.
Get to know the talented North Carolina band, Balsam Range
You may have come across the name Balsam Range in the media or on social media platforms. This band consists of four talented musicians based in North Carolina. Over the years, they have become renowned for their innovative marketing strategies.
Established in 2007, Balsam Range has since amassed a large following of fans. They have also established a strong online presence, with 7,000 followers on Instagram and 1,000 subscribers on YouTube.
On Spotify, they have 46,990 monthly listeners and 1,000 followers on TikTok.
The bottom line
Use digital marketing tools and social media platforms to reach a wider audience and promote your work. We hope you found this article informative and exciting; we wish all our local artists good luck in their future endeavors!
If you’re having difficulty promoting your local business online, try My Local Start.
Our goal is to help local communities in the mountains thrive and grow. We believe that by providing top-notch digital marketing services, we can support the growth of local businesses and organizations, ultimately contributing to the community’s overall well-being.
We’re standing by. Call or drop us an email.