How to Create a Successful Content Strategy
Creating a successful content strategy is crucial for any business or individual building an online presence. As someone who has worked in the digital marketing industry for years, I can attest that a well-executed content strategy can drive traffic, increase …
SEO: Why It Remains Important Today?
Imagine for a moment that you are the owner of a small business selling artisanal, hand-crafted goods. You have poured your heart and soul into your products and are confident they have a market. You have even set up a …
How to Do Keyword Research for a Website?
Keywords can make or break your SEO strategy. That’s what I’ve learned in the past 25 years of optimizing a website. It was easier to get a site to position 1 with keyword spamming. That was THE SEO strategy when …
Top 10 Marketing Ideas for Local Artists
Whether you are a painter, a musician, or a singer, you would want people to know you and admire your skills in your area. Being an artist isn’t easy, so you feel out of this world when your art reaches …
5 Wackiest Marketing Campaigns That Took Off
Few marketing campaigns are just a matter of luck and any marketing blunder can either make your brand or break it in the market nowadays. High competition and expectations from the consumer side put great pressure on businesses to provide …
4 Miserably Failed Marketing Campaigns of the Decade
PepsiCo launched a ‘Live for Now’ marketing campaign featuring Kendal Jenner in 2017. The brand pretty much expected it to be all fun and glamorous featuring a famous reality show star but it turned out to be one of the …
The Power of Organic SEO
In my 25+ years working in the SEO industry, I’ve seen firsthand the impact that organic SEO can have on a website’s ranking. If you’re looking for a long-term, sustainable way to attract more traffic to your site, organic SEO …
Digital Marketing Techniques for Growing Your Dental Practice
Are you a solo practitioner dentist looking to grow your practice? You’re not alone! In fact, 50% of private practice dentists work solo, just like you. With the right digital marketing approach, even solo practitioners can thrive. There are various …
UX & SEO: The Secret Sauce Behind Successful Websites
Notice how some websites just feel right when you visit them? You know what I mean – they’re easy to navigate, the design is pleasing to the eye, and making a purchase is just a click away. Plus, their pages …
Spilling the Tea on Website Landing Pages
When I started in the SEO industry over 25 years ago, someone explained the landing page concept to me: the page a user lands on is a landing page. Make it works for you and them. At the time, the …
ChatGPT: the Beginning of a Better and Faster SEO
In the last few weeks, ChatGPT was and has been the hot topic in copywriting and SEO industry. Twitter is flooded with hot takes, comments and lamentations on how this will end SEO or how to produce hundreds and thousands …
10 Common Search Marketing Mistakes that Will Cost You in Long Run!
Search engine marketing is not as hard as you think. You can learn SEO and apply it the techniques to your own site. Whether or not the site will rank, that’s another story. BUT, at least you tried. And, if …
Simple Local Marketing Tips for Everyone
If you have a local business, you must be able to market locally. And while that isn’t surprising, it’s also one of the most challenging things to do. With the explosion of online marketing channels, it’s hard to know where …