New York just passed a law that forces advertisers to label AI-generated “synthetic performers” in commercials. If you work in digital marketing, run campaigns, or create ads for clients, this one is worth paying attention to. The law goes live June 9, 2026. It’s the first of its kind in the U.S., and it comes […]
Local Marketing
If Your Land Services Business Isn’t Showing Up on Google, This Is Why
If you run a land services or property maintenance business in Western North Carolina and your phone is quieter than it should be, the problem usually isn’t your work. It’s online visibility. Yes, word of mouth still works. So do mobile searches. When customers aren’t asking friends or neighbors, they’re pulling out their phone and […]
Attorney Social Marketing, Newsjacking, Entertainment and Branding
Every once in a while, an attorney does something on social media that reminds you: marketing is not always about being loud or costly. It’s about being timely. Case in point: Sinai Law Firm, an LA eviction trial lawyer, went viral this week after posting the following “press release” style joke: “FOR IMMEDIATE RELEASE Sinai Law Firm […]
List of Businesses I’d Recommend to My Mom [2025-2026]
What this list is not: What this list is: These are the businesses I’d recommend to my own parents, friends, and family if they asked me. I’ve worked with these owners directly in various marketing capacities, watched how they treat their people and customers, and seen the quality they deliver. For many of these storefronts, […]
Building Digital Resilience: Strategies for Local Businesses in an Evolving Marketplace
In the wake of the digital revolution, local businesses face unprecedented challenges and opportunities in navigating an increasingly complex and dynamic marketplace. This follow-up article explores actionable strategies for local companies to build digital resilience, harnessing the power of technology to thrive amidst uncertainty and disruption. 1. Embracing Digital Innovation Assessing Digital Maturity: Local businesses […]
Nurturing Local Economies
In recent years, there has been a growing movement towards “going local” – a conscious effort by individuals and communities to support businesses, producers, and artisans within their locality. This shift isn’t merely about convenience or trendiness; it’s about recognizing the profound financial benefits of nurturing local economies. From farm-to-table initiatives to supporting local artisans […]
