What this means for attorneys and businesses that rely on trust This post is a few months late. But, I have a good excuse. The post has been sitting in my review folder for quite a while and I’ve forgotten about it. So, here goes: Google recently rolled out an update for users to create […]
Parichatra Reuning
About Parichatra Reuning
Pat brings 25+ years of search marketing experience and a passion for helping clients grow online. After earning her MBA from Butler University, she started her career at Deloitte Consulting in Bangkok, Thailand before eventually joining the team at My Local Start.
Whether she’s fine-tuning SEO strategies, improving site architecture, or supporting content marketing efforts, Pat puts care and attention into every project she touches. Outside of work, she loves cooking Thai food, running a small homestead with her family, and spending time with her husband and son.
“Synthetic Performer” – What Are You? Can You Perform Without a Disclosure in New York?
New York just passed a law that forces advertisers to label AI-generated “synthetic performers” in commercials. If you work in digital marketing, run campaigns, or create ads for clients, this one is worth paying attention to. The law goes live June 9, 2026. It’s the first of its kind in the U.S., and it comes […]
The FTC Just Sued a Chicago Guy Who Built 7,600 Fake Local Businesses
Fake businesses on Google are stealing calls from legitimate local companies Image source: FTC Press Release (https://www.ftc.gov/news-events/news/press-releases/2026/05/ftc-illinois-take-action-stop-deceptive-conduct-company-created-thousands-business-listings-fake) Let’s say you’re in Illinois. You search Google for “HVAC contractor near Buffalo Grove.” A company called “Levine Heating and Cooling” shows up in Google Maps; 4.7 stars, 14 reviews, local address, local phone number. Not bad. Looks […]
Are You Freaking Out On Google’s New Review Policy? Should You Be?
Google just updated its review policy, and the SEO world is doing what it does best: catastrophizing on Reddit. Before you panic-delete your review request templates or start yelling into the void about Big Tech overreach, let me offer my unasked-for advice: a take from someone who’s watched Google break things, fix things, and occasionally […]
If Your Land Services Business Isn’t Showing Up on Google, This Is Why
If you run a land services or property maintenance business in Western North Carolina and your phone is quieter than it should be, the problem usually isn’t your work. It’s online visibility. Yes, word of mouth still works. So do mobile searches. When customers aren’t asking friends or neighbors, they’re pulling out their phone and […]
What Google Business Profile Insights Really Tell You (And How to Use Them)
Numbers don’t lie — But they do confuse people Your Google Business Profile (GBP) collects data on how customers find and interact with you. But many business owners never check it — or worse, they glance at the numbers and shrug. At MyLocalStart.com, we’ve helped hundreds of small businesses in WNC turn GBP data into […]
