What Is AEO in AI Optimization?

And why small businesses and law firms should care Looking at you, Waynesville business owners. Same for Asheville, Clyde, and all our entrepreneurs across Western North Carolina. You’ve probably noticed AI answers popping up everywhere — on mobile, desktop, and …

The Ides of March Came Early This Year for SEO

Et tu, Googulus?  On March 5th, Google rolled out a significant core update for “Helpful Content.” This update and a separate spam update have shaken things up (quite a lot) in the SEO world.  Official core update announcement: Launched alongside …

How to Create a Successful Content Strategy

Creating a successful content strategy is crucial for any business or individual building an online presence. As someone who has worked in the digital marketing industry for years, I can attest that a well-executed content strategy can drive traffic, increase …

SEO: Why It Remains Important Today?

Imagine for a moment that you are the owner of a small business selling artisanal, hand-crafted goods.  You have poured your heart and soul into your products and are confident they have a market.  You have even set up a …